New Roomba vacuum aims to avoid 'pooptastrophes'. See what Virgin Hyperloop could look like in the future. The company also raised its outlook for its current fiscal year. The key to BlackBerry's success: a transition from the cutthroat business of selling hardware to the far more lucrative world of software -- particularly cybersecurity and the so-called Internet of Things for connected devices like cars.
Since Chen took over BlackBerry in late , he has revamped the company to focus more on software. The company stopped making its own branded phones in and now relies on partners to do so. Read More. BlackBerry's bet on connected cars pays off. The company now generates a majority of its sales from software and services to big businesses as well as licensing. BlackBerry also recently acquired Cylance, a leader in using artificial intelligence and machine learning for cybersecurity.
The always-on, always-connected wireless world that allowed secure and reliable access to emails turned out to be very useful for businesses. The first prominent release from BlackBerry, the Inter ctive Pager , was in It had a small-sized screen, keyboard buttons, and the iconic trackball that allowed seamless syncing and continuous access to corporate emails. It became an instant hit, and then there was no looking back. After successfully gaining foothold in the enterprise market, it expanded into consumer market.
The BlackBerry Pearl series was very successful, and subsequent releases of Curve and Bold product lines were well received. A year earlier, Apple, Inc. AAPL introduced its iPhone—the first prominent touchscreen phone. BlackBerry ignored it initially, perceiving it to be an enhanced mobile phone with playful features targeted at younger consumers. BlackBerry introduced Storm in , its first touchscreen phone to complete with iPhone and the like. This was the first time investors, analysts , and the media started to worry about the business prospects of BlackBerry.
In Sept. By Nov. It reported 77 million users globally during the last quarter of , demonstrating its success in global expansion.
Owing to these local losses versus global success, the stock displayed high volatility. The high volatility in the stock is attributed to several comeback attempts, corporate developments, associated recommendations by analysts, and competitor developments.
Unfortunately, it turned out to be a total failure, due to its high-price, low-feature, and low-performance. The next generation BlackBerry phones were announced in , but the eventual product, the BlackBerry 10, failed to catch on.
Those plans yielded less than meaningful results. Another swing came in Jan. Hopes for a dramatic turnaround at Blackberry have been dashed repeatedly. BlackBerry is an example of the big risks associated with the highly dynamic technology sector. None of the industry rankings, predictions, or recommendations seem to fit the BlackBerry stock play. Long-term investors have been burned, while only a few traders may have made money on the wide swings. Mobile Subscriber Market Share. Annual Reports.
Lara Mingay, founder of LM Communications, had never owned an iPhone as her personal phone until February of this year. There was something else, though. The Facebook app basically hates it, too.
And it makes me feel connected without ever feeling bombarded. Outside of vintage games consoles, only a handful of other tech products - such as smartwatch maker Pebble - seem to encourage the same level of devotion. What does a comeback success look like now? Still, a new BlackBerry - if it hits a rather narrow sweet spot - could make tens of thousands of people, at the very least, pretty damn happy. She used BlackBerry phones for her personal and work devices for about five years straight from onwards - owning a Curve then two Bolds and a Leap
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