Television, invented around , gave rise a quarter-century later to I Love Lucy and the highly stylized form of comedy that became known as the sitcom. As each of these media achieved production and distribution on an industrial scale, we saw the emergence of 20th-century mass media: newspapers, magazines, movies, music, TV.
And with that, there was no role left for the consumer except to consume. Then, just as we'd gotten used to consuming sequential narratives in a carefully prescribed, point-by-point fashion, came the internet.
The internet is the first medium that can act like all media -- it can be text, or audio or video, or all of the above. It's nonlinear, thanks to the world wide web and the revolutionary convention of hyperlinking. It's inherently participatory -- not just interactive, in the sense that it responds to your commands, but an instigator constantly encouraging you to comment, to contribute, to join in.
And it is immersive -- meaning that you can use it to drill down as deeply as you like about anything you want to know about. Continue reading At first, like film and television in their earliest days, the internet served mainly as a way of retransmitting familiar formats.
For all the talk of "new media," it functioned as little more than a new delivery mechanism for old media: newspapers, magazines, music. The emergence of P2P file-sharing networks encouraged a lot of people to get their deliveries for free.
But as disruptive as the net has been to media businesses, it's only now having an impact on media forms. This is why you can drive on the freeway and talk on the phone or listen to music at the same time. Your attentional spotlight is dim so you can absorb multiple informational streams.
You can do this until the car in front of you jams on its brakes and your attentional spotlight illuminates fully to help you avoid an accident. What internal resources will he draw upon to be strong and support his dying son? We attend to this story because we intuitively understand that we, too, may have to face difficult tasks and we need to learn how to develop our own deep resolve. In the brain, maintaining attention produces signs of arousal: the heart and breathing speed up, stress hormones are released, and our focus is high.
Transportation is an amazing neural feat. We watch a flickering image that we know is fictional, but evolutionarily old parts of our brain simulate the emotions we intuit James Bond must be feeling. And we begin to feel those emotions, too. Emotional simulation is the foundation for empathy and is particularly powerful for social creatures like humans because it allows us to rapidly forecast if people around us are angry or kind, dangerous or safe, friend or foe.
Such a neural mechanism keeps us safe but also allows us to rapidly form relationships with a wider set of members of our species than any other animal does. The ability to quickly form relationships allows humans to engage in the kinds of large-scale cooperation that builds massive bridges and sends humans into space. We have identified oxytocin as the neurochemical responsible for empathy and narrative transportation. My lab pioneered the behavioral study of oxytocin and has proven that when the brain synthesizes oxytocin, people are more trustworthy, generous, charitable, and compassionate.
What we know is that oxytocin makes us more sensitive to social cues around us. In many situations, social cues motivate us to engage to help others, particularly if the other person seems to need our help. This is surprising since this payment is to compensate them for an hour of their time and two needle sticks in their arms to obtain blood from which we measure chemical changes that come from their brains.
Story Types. Uses of Story. Theatre of the Oppressed. Public Narrative. The Future. Constituent Stories. Story Banks. Why tell stories for social change?
Donate Donate. Take the example of a company meeting. At Company A, the leader presents the financial results for the quarter. Company A employees come away from the meeting knowing that they made their numbers. Company B employees learned about an effective strategy in which sales, marketing, and product development came together to secure a major deal.
Employees now have new knowledge, new thinking, to draw on. Something for everyone Another storytelling aspect that makes it so effective is that it works for all types of learners. In any group, roughly 40 percent will be predominantly visual learners who learn best from videos, diagrams, or illustrations. Another 40 percent will be auditory, learning best through lectures and discussions. The remaining 20 percent are kinesthetic learners, who learn best by doing, experiencing, or feeling.
Storytelling has aspects that work for all three types.
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