The meta description tag is hidden on the page so normal users cannot see it while browsing a webpage but search engine crawlers can read the value and might use it for creating the search snippets. We analyzed a number of Google search results on both desktop and mobile and we found out that there is a difference in the meta description length on desktop and mobile.
Someone might have expected that the desktop meta description is longer than mobile, but it is actually the opposite. While the mobile screen is smaller in width, Google is allocating more height for each search snippet and as a result it allows for longer meta descriptions. The meta description length for Google desktop search results is between characters. As you can see below, most search snippets have — characters with the exception of our snippet which goes up to characters!
The ideal meta description length for Google mobile search results is between and characters. For exactly the same results on mobile, Google shows longer descriptions. As you can see below, the length is between and characters. Why is this finding important? Since the majority of the traffic is coming from mobile devices, you should optimize your meta descriptions for mobile.
This means you should write meta descriptions that are between and characters and not up-to characters that was the standard until now for desktop. Optimizing the meta description length for Bing, is a totally different story. For some queries it does not show the meta description at all but it shows parts of the page content and for others it shows too short or too long descriptions.
You can do this by using special tools. Fill in all the fields and you will immediately see the results. To the Web. This is a free tool that not only helps to see how the snippet is going to be displayed but also provides brief feedback on every meta tag.
If it meets the optimum parameters, it should be modified. Meta Length Checker. This service reminds you that a snippet is like a shop window. It has to be attractive in order to increase CTR. Counting Characters. This meta description length tool cuts the description to symbols. However, there is recent information on the page about meta description best practices that will help with the creation of correct meta tags.
To conclude, we would like to underline once again that Google has always preferred authentic quality content.
No matter how the snippet size has changed, it does not influence the rules of meta description creation. It still needs to interest users to click on the link. Try not to forget about the meta description character limit. This is how it looks: In , Google announced that search robots do not take meta descriptions into account when ranking websites. Otherwise, users will see something like this: In the article about How to Build a Nice Meta Description , we described in detail what meta descriptions are, what they influence, and how to create an effective text to increase CTR.
Twitter Nevertheless, every SEO specialist wants important information to be displayed under the site name in its full volume. How has the Meta Description Length Changed? Twitter The displayed meta description length varies within the following values: For desktop — symbols with spaces. For mobile gadgets — symbols with spaces. How to Write a Meta Description of High Quality If you take note of all the recommendations from Google and take into account all the guidelines provided during filling in of the snippet Yoast SEO in WordPress, it is possible to make a list of criteria of an ideal meta description.
Focus on the content. Make sure that the meta description is unique, does not duplicate the title, corresponds to the information on the page, and contains data that will ensure users to click on the link. These can be the advantages of the company or its product. Read more in detail in the article about Title Tags. Do not forget about the length. Yoast SEO helps select the optimum option.
See the details below or see a title length limits. At the beginning of May, the length of the meta description on Google has been shortened after the last update in December , when the length reached limits up to characters. Now, Google is coming back to previous limits. Best practice in , is the same as in — keep it from to characters.
To check your meta descriptions, use the counter tool above. This issue can be fixed by rewriting the meta description to be less than pixels. Follow the guidelines below for best practices. Rewrite each of the meta descriptions with a target length under pixels. Here are some other best practices for writing good meta descriptions:. Think of your meta description as a short advertisement for this page - write the enticing text that will make users want to click on your site's listing.
Meta descriptions should be natural-sounding, human-readable, and in sentence form. Try to anticipate what the user is hoping to find on the page and include this in the meta description.
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